About Me

Work Experience

August 2022 – Present

Led product strategy and execution across Thailand, Indonesia, and Vietnam market, driving a 30% YoY GMV increase
Launched fastlance website and application in Vietnam, adding more users to the platform
Led product and engineering teams to deliver key initiatives, improving user experience and increasing MAU by 50% YoY

August 2021 – August 2022

Led user research, product design, and two engineering squads to identify new market opportunities for landlords and renters
Researched and defined opportunities, led development, and successfully launched new services, generating new revenue stream

February 2021 – August 2021

Led the re-design of the 'Alive Powered by AIA' application, improving complete registration percentage from 63% to 80%
Led the 'Lead Management System' digital transformation project using agile methodology from discovery to delivery

September 2019 – January 2021

Supported strategy team to build digital strategy for the Digital department by creating the 'GO by Krungsri Auto' application
Resulted in digitising 250,000 existing users and acquiring 300,000 new users within 1 year
Launched non-banking features including Fuel Price Update, Booking and Repair, and Auto Club feature
Led user research to understand users' needs and pain points using the value-vs-effort framework

July 2017 – August 2019

Designed the SEC application and websites to improve user experience, which helped increase user satisfaction level by 20% within 2 years
Led and delivered 8 project initiatives using the Agile method to change ways of work at the IT Department
Impacted 1,000+ staffs resulting in reducing Time To Market by 33%
Supported enablement team to design end-to-end working process blueprint for the whole organisation using Design Thinking and Lean Six Sigma concepts